Aly started a one-woman freelance design company in 2004 without any notion that it would grow into a full-fledged design studio in 2010. Her aesthetic mantra is "clean & simple" and her fascination with the uniqueness of each and every one of notion:creative's clients' stories is the secret ingredient in her designs. Her ear and eye for detail give her a beeline to her clients' brain; a decidedly un-creepy aesthetic clairvoyance. Aly enjoys refueling her creativity while puttering around the homestead she shares with her husband where she raises semi-famous domestic animals, concocts delicious edibles from scratch (some of which are in The Gluten Free Lab's cookbook), collects vintage buttons, and spends time with her husband when he's not out moonlighting as a gypsy guitarist.
Heather's background in art and visual communication has led her to many different applications of her creative abilities, from sales and marketing to visual consultant. Her head for business combined with her art background provide half of the design partnership at notion:creative. Heather brings to this team a distinctive combination of powerhouse idea generation, an artistic sensibility, and a knack for networking, branding and marketing. Driven by her creativity, Heather thrives on creating visual stimulation for others. Her love of promoting art and creativity in the world has lead her to her roles as designer at notion:creative, head of marketing for The Gluten Free Lab and member of the core creative and production team for The Great Handcar Regatta.
134 North Street · Healdsburg · CA · 95448 · · 707.291.6011