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We recently had the pleasure of working with the lovely ladies behind the new Railroad Square store, Cast Away & Folk. Cast Away was a successful existing business whose branding we wanted to honor, while incorporating the new Folk side of the brand. We worked to achieve a balance between the two components of the store to create one logo. After finalizing the brand we created a few initial pieces but these crafty ladies took the branding and have applied it to all manner of marketing–our favorite being the hand painted windows at the store. If you haven’t been in yet, you must. It is the perfect place for a creative kick start.